SA Liquor outlets should want the Springboks to lose. Here's why.

Posted on October 31, 2019

South African liquor outlets will likely sell more booze if the Springboks lose against England on Saturday in the Rugby World Cup final in Japan.
 
If the Springboks win on Saturday, it will be the third time in a democratic dispensation that the national rugby team wins the Rugby World Cup. 
 
Dr Jarred Martin, a clinical psychologist who lectures for the University of Pretoria’s psychology department, said there is an extensive body of work which shows that alcohol consumption increase on days of a significant sporting event.
 
 
- Author James de Villiers, Business Insider SA
Published by Juanita Haug

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