Consumer science offers students the opportunity to specialise in various fields of interest, namely clothing retail management, food retail management or hospitality studies.
The undergraduate programmes in Consumer Science are structured over four years of full-time study. UP is presently the only South African university that offers consumer science degrees with a focus on the economic and management science aspects of the specific specialisation fields. Students are therefore sought-after, especially in the retail sector.
The programmes deal with the properties of the product categories, consumers’ purchasing and consumption behaviour, product management and the development of new products and services. Consumer science aims to encourage strategies to enhance informed, responsible buying and consumption behaviour and consumer satisfaction, and to address the needs of people in small businesses and the retail sector.
For more information, please consult the Faculty webpage.
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