BA Information Design

Design is a dynamic discipline that impacts on people and the world they live in. The successful information designer is a highly qualified person who plays a vital role in creating the contemporary visual, spatial and digital environment. A skilled designer can convey meaningful and powerful messages in a variety of media to a range of people. The BA ID course incorporates design strategies and design applications in a range of media. Our students learn to design with their head, heart and hand to equip them for careers in the local and global communication design industry.

The functions of information design can be broadly defined in terms of the following intentions:

•              Establishing visual identities for people, organisations or products.

•              Visually informing, directing, explaining, describing and educating.

•              Persuading people to change their behaviours.

•              Creating an entertaining, aesthetic or intriguing experience.

•              Creating meaningful and socially responsible design systems.

Information designers execute projects in three types of media: print, ambient and screen-based media. Typical design applications include:

•              Corporate identity and branding

•              Editorial design and copywriting

•              Advertising and promotion

•              Design for social development

•              Imaging and visualisation

•              Broadcast, film and animation

•              Information visualisation

•              Photography

•              Web design

•              Social design interventions

Graduates will leave the programme with confidence and a versatility that will enable them to establish themselves in any of the above areas of professional practice. They can expect to be knowledgeable about current developments in professional practice and to be sensitive to the ways in which design can impact society and bring about social change.

For more information, please consult the Faculty webpage.

  • Disclaimer: This publication contains information about regulations and programmes of the University of Pretoria. Amendments to or updating of the information may be effected from time to time without prior notification. The accuracy, correctness or validity of the information contained here is therefore not guaranteed by the University at any given time and is always subject to verification. The user is kindly requested to verify the correctness of the information with the University at all times. Failure to do so will not give rise to any claim or action of any nature against the University by any party whatsoever.


Career Opportunities

Animators, graphic designers, illustrators, interaction designers, communication designers, art directors, media production managers, design managers, designers of animation and movement graphics, design educators, media designers, typographers for advertising and branding agencies; publishing industries; web design companies; broadcast and animation studios; in-house design for large companies, state and parastatal organisations, research and educational institutions; public relations and marketing companies; design consultants; printers and production houses; owners of private studios, or as freelance designers

Programme Code


Closing Dates

  • SA – 30/06/2019
  • Non-SA – 30/06/2019

Admission Requirements

  • The following candidates will be considered for admission:
  1. A candidate who is in possession of a certificate that is deemed by the University to be equivalent to the required National Senior Certificate (NSC) with university endorsement; a candidate who is a graduate from another recognised tertiary institution or has been granted the status of a graduate of such an institution; and a candidate who is a graduate of another faculty at the University of Pretoria
  2. Candidates who have completed the National Senior Certificate with admission to degree studies or a certificate of conditional exemption on the basis of a candidate’s international ("foreign") qualifications, the so-called “Immigrant” or “Foreign Conditional Exemption”. The only condition for the “Foreign Conditional Exemption” that is accepted is: ‘completion of the degree course’. The exemption certificate is obtainable from Universities South Africa (USAf). Detailed information is available on the website at
  • To retain admission, learners will be expected to obtain an APS of at least 28 in the NSC.
  • Life Orientation is excluded when calculating the APS.

Minimum requirements

Achievement level

English Home Language or English First Additional Language




AS Level







Should you be selected, you will be expected to achieve an APS of at least 28 in Grade 12 to retain admission.

The NBT is not applicable to this programme.

*  Cambridge A level candidates who obtained at least a D in the required subjects, will be considered for admission. International Baccalaureate (IB) HL candidates who obtained at least a 4 in the required subjects, will be considered for admission.

Selection Process

Departmental selection for this programme involves a merit selection and a final selection, as well as the submission of a questionnaire and a portfolio of at least 20 recent works, which must be submitted to the Department of Visual Arts by 30 June. To ensure that the Department receives applications by 30 June, candidates are advised to complete and submit their online application on the UP Portal at least two weeks before the deadline. Candidates also need to book a provisional date for the final selection process by 30 June. The final selection process consists of an interview and selection tests. Detailed information about the selection process steps, including the portfolio requirements and the questionnaire, can be obtained at Candidates will be notified by e-mail and/or SMS whether they qualify for the final selection process or not before the final selection dates. The interview booking for qualifying candidates is automatically confirmed. The final selection process takes place during July. Approximately 100 applicants will be invited to take part in the final selection process. Candidates will be notified by mid-August of the result of the final selection. The UP online status of applicants will be updated accordingly in September.

Duration of study

4 years, full-time.

Faculty Notes

The Faculty of Humanities provides a holistic education, transferable skills, critical thinking, and communication and problem-solving that will help you develop to your full potential. You will be entering a stimulating environment that will broaden your intellectual horizons and help you achieve personal and professional success through the best possible learning experience.

As the most diverse Faculty of the University of Pretoria, we offer an exciting and comprehensive range of programmes and discipline-based majors, including studies in languages, social sciences and visual and performing arts.

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