|Module code||BEM 224|
|Faculty||Faculty of Economic and Management Sciences|
Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness.
|Service modules||Faculty of Humanities
Faculty of Natural and Agricultural Sciences
|Prerequisites||BEM 120 GS|
|Contact time||3 lectures per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 2|
Copyright © University of Pretoria 2023. All rights reserved.
COVID-19 Corona Virus South African Resource Portal
To contact the University during the COVID-19 lockdown, please send an email to [email protected]
Get Social With Us
Download the UP Mobile App