Integrated practical marketing project 356

Module code BEM 356
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

*Only for BCom (Marketing management) students.
Students will be required to conduct a practical marketing audit and prepare a tactical marketing plan for a small to medium-sized organisation based on an integrated understanding of the marketing strategy variables. Students will complete the project in groups of four to six and will be required to present their plans in the form of a written report which will be assessed together with an oral presentation to the lecturer and representatives from the specific organisation.

Module credits 20.00
NQF Level 07
Prerequisites BEM 120, BEM 256; Only for BCom (Marketing management) students
Contact time 1 lecture every fortnight, 1 practical fortnightly
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Year

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