|Module code||KPK 780|
|Faculty||Faculty of Economic and Management Sciences|
The purpose of this module is to introduce students to the scope and theoretical foundations of the field of corporate communication.
The purpose of this module is to introduce students to the field of communication management, to differentiate between contexts, sectors and specialisation fields. The pursuit of communication excellence forms the foundation of all efforts and requires and understanding of key organisational requirements. The contribution of professional associations (global, regional and national), as well as the place of professional ethics are also investigated.
|Prerequisites||Only for BComHons: Communication students|
|Contact time||1 lecture per week, 6 discussion classes per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 1|
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