International business management 780

Module code INR 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to enhance the international perspective of South African business people and other interested parties in order to increase the competitiveness of local businesses.  This can be done by the student gaining appropriate knowledge on international trade in general and international or multinational businesses in particular.
Study themes:
• Globalisation;
• National differences in political economy;
• International trade theory;
• Foreign direct investment;
• The strategy of international business;
• The organising of international business;
• Entry strategy and strategic alliances and
• Global marketing and RandD.

Module credits 15.00
NQF Level 08
Prerequisites Only for BComHons (Business Management) students OBS 310 and OBS 320
Contact time 5 block weeks of 3 hours each
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2

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