Communication for sustainable rural development 713

Modulekode AGV 713
Kwalifikasie Postgraduate
Fakulteit Faculty of Natural and Agricultural Sciences

Introduction to the Communication Process, its role and importance.  Communication and perception - role of Extension in AKIS.  Clarification of principles and definitions; theory of  communication;  Strategies for communication and Extension methods.  Key elements and channels of communication;  credibility;  persuasion;  public speaking;  audio visual aids; mass media and their effect;  new reporting;  articles and newsletters.  Designing communication interventions.  Impact assessment approaches and tools.  Appreciative Communication Inquiry:  5-D Approach.

Modulekrediete 15.00
NQF Level 08
Prerequisites No prerequisites.
Contact time 1 four-hour lecture in 5 block week sessions
Language of tuition Module is presented in English
Department Agricultural Economics Extension and Rural Develo
Period of presentation Year

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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