|Fakulteit||Faculty of Natural and Agricultural Sciences|
Introduction to the Communication Process, its role and importance. Communication and perception - role of Extension in AKIS. Clarification of principles and definitions; theory of communication; Strategies for communication and Extension methods. Key elements and channels of communication; credibility; persuasion; public speaking; audio visual aids; mass media and their effect; new reporting; articles and newsletters. Designing communication interventions. Impact assessment approaches and tools. Appreciative Communication Inquiry: 5-D Approach.
|Contact time||1 four-hour lecture in 5 block week sessions|
|Language of tuition||Module is presented in English|
|Department||Agricultural Economics Extension and Rural Develo|
|Period of presentation||Year|
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