Integrated marketing communications 224

Module code BEM 224
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Integrated brand communications approach, marketing communication planning, objectives and budgets for integrated marketing communications, principles and strategising of marketing communication elements, new media, the brand name communication process, marketing metrics and evaluation for marketing communication effectiveness.

Module credits 16.00
NQF Level 06
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 120 GS
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2

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