Performing arts management 709

Module code DRA 709
Qualification Postgraduate
Faculty Faculty of Humanities
Module content

This module explores performing arts management within local contexts, develops strategies for defining, positioning and pricing performances, formulates marketing strategies, and offers approaches for designing and managing market-effective organisations. The module also includes professional and developmental approaches to events marketing and management.

Module credits 45.00
Prerequisites No prerequisites.
Contact time 2 discussion classes per week, 2 lectures per week
Language of tuition Module is presented in English
Department School of the Arts
Period of presentation Year

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