Personal selling and account management 315

Module code BEM 315
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Marketing mix and the role of selling, managerial and ethical aspects of selling, communication/ persuasion, steps in the selling process, implementing the sales strategy, key account management.

Module credits 20.00
Prerequisites BEM 120; Only for BCom (Marketing Management) students
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1

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