|Module code||BEM 315|
|Faculty||Faculty of Economic and Management Sciences|
Marketing mix and the role of selling, managerial and ethical aspects of selling, communication/ persuasion, steps in the selling process, implementing the sales strategy, key account management.
|Prerequisites||BEM 120; Only for BCom (Marketing Management) students|
|Contact time||3 lectures per week|
|Language of tuition||Module is presented in English|
|Period of presentation||Semester 1|
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