Market offering 256

Module code BEM 256
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

*Only available to BCom (Marketing Management) students.
Integrated practical project: The development of a market offering.
New product/service development variables influencing new offerings to the market, product/service concept generation, identification of opportunities, evaluating the feasibility of a new product/service concept, pricing a new market offering, the development of a distribution strategy for a new market offering.

Module credits 16.00
Prerequisites BEM 120 GS; Only for BCom (Marketing Management) students
Contact time 2 lectures per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 2

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