Strategic management 780

Module code SBE 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module, Strategic management, analyses the combination of competitive moves and business approaches that organisations can employ to please customers, achieve organisational objectives and compete successfully in a dynamic business environment.
Study themes:

  • The strategic management process: an overview;
  • Establishing company direction: developing a strategic vision, setting objectives and crafting a strategy;
  • Industry and competitive analysis;
  • Evaluating company resources and competitive capabilities;
  • Strategy and competitive advantage;
  • Tailoring strategy to fit specific industry and company situations;
  • Strategy and competitive advantage;
  • Evaluating the strategies of diversified companies;
  • Building resource strengths and organisational capabilities;
  • Managing the internal organisation to promote better strategy execution and
  • Corporate culture and leadership - keys to effective strategy execution.
Module credits 15.00
Prerequisites OBS 310 and OBS 320
Contact time 5 block weeks of 3 hours each
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2

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