| Modulekode | BPZ 321 |
| Kwalifikasie | Undergraduate |
| Fakulteit | Faculty of Engineering, Built Environment and Information Technology |
| Module-inhoud | Strategic analysis; strategy formulation; blue-ocean strategy; grand strategy matrix; SWOT/ TOWS analysis; strategy canvas; customer segmentation; marketing mix; value chain; business model canvas; business model analysis; combination of business models to create new ideas; change management; entrepreneurship; creating a business plan; integration of theory with real world application. |
| Modulekrediete | 16.00 |
| Programme | |
| Contact time | 2 tutorials per week, 4 lectures per week |
| Language of tuition | Module is presented in English |
| Department | Industrial and Systems Engineering |
| Period of presentation | Semester 2 |
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