Consumer facilitation 222

Module code VBF 222
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Consumer decision making and consumer socialisation ; determinants of informed, responsible consumer decisions and consume satisfaction. Consumer education; development of consumer skills. Expenditure ptterns of the diverse South African consumer market and diverse market contexts. Consumerism. Globalisation.

Module credits 8.00
Contact time 1 lecture per week
Language of tuition Afrikaans and English are used in one class
Department Consumer and Food Sciences
Period of presentation Semester 2

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