|Module code||LEK 713|
|Faculty||Faculty of Natural and Agricultural Sciences|
Agricultural marketing. The nature, development and conceptualisation of marketing and marketing study; the marketing environment, nationally and internationally; the functional and institutional approaches to marketing study; price discovery and margins; dynamics of agricultural and food marketing channels; competition and concentration on horizontal and vertical level; conflict and power relationships in agricultural marketing; economics of food consumption, consumer behaviour and consumer action; food market segmentation; food quality and branding, price, product, promotional and distributional policy; marketing analysis and planning. Global food marketing issues, contracting and changing global food retail patterns.
|Service modules||Faculty of Economic and Management Sciences|
|Contact time||1 lecture per week|
|Language of tuition||Module is presented in English|
|Department||Agricultural Economics Extension and Rural Develo|
|Period of presentation||Semester 1 or Semester 2|
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