| Modulekode | GIA 789 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. This course outlines marketing strategies in the context of overall corporate objectives and introduces a systematic approach to marketing decision-making, including market and customer analysis, the analysis of marketing opportunities and implementation and evaluation of marketing plans. We also explore e-business and strategies of marketing through the Internet. |
| Modulekrediete | 10.00 |
| Programme | |
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 24 kontakure per 3 weke siklus |
| Onderrigtaal | Module word in Engels aangebied |
| Departement | Gordon Institute of Business Science |
| Aanbiedingstydperk | Semester 1 |
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