Agricultural economics 220

Module code LEK 220
Qualification Undergraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

The agribusiness system; the unique characteristics of agricultural products; marketing functions and costs; market structure; historical evolution of agricultural marketing in South Africa. Marketing environment and price analysis in agriculture: Introduction to supply and demand analysis.
Marketing plan and strategies for agricultural commodities; market analysis; product management; distribution channels for agricultural commodities, the agricultural supply chain, the agricultural futures market.

Module credits 12.00
Service modules Faculty of Economic and Management Sciences
Prerequisites [LEK 210 ] or [EKN 113 and/or EKN 120]
Contact time 3 lectures per week
Language of tuition Afrikaans and English is used in one class
Academic organisation Agric Econ, Ext + Rural Dev
Period of presentation Semester 2

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