Module code | DRA 709 |
Qualification | Postgraduate |
Faculty | Faculty of Humanities |
Module content | This module explores performing arts management within local contexts, develops strategies for defining, positioning and pricing performances, formulates marketing strategies, and offers approaches for designing and managing market-effective organisations. The module also includes professional and developmental approaches to events marketing and management. |
Module credits | 45.00 |
Programmes | |
Prerequisites | No prerequisites. |
Contact time | 2 lectures per week, 2 discussion classes per week |
Language of tuition | Afrikaans and English is used in one class |
Academic organisation | Drama |
Period of presentation | Year |
Copyright © University of Pretoria 2024. All rights reserved.
Get Social With Us
Download the UP Mobile App