Corporate venturing 780

Module code KBE 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

Corporate venturing as growth strategy in corporate entrepreneurship, The corporate venturing process, Institutionalization of the corporate venturing process in corporations, Corporate venture plans, Failure/ success audits by venture managers, Corporate entrepreneurial marketing – first to market products, Corporate entrepreneurial human resources management processes.

Module credits 16.00
Prerequisites Only for BComHons (Business Management) students, OBS 320 or equivalent
Contact time 1 lecture per week
Language of tuition Separate classes for Afrikaans and English
Academic organisation Business Management
Period of presentation Semester 1 or Semester 2

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