International business management 780

Module code INR 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to enhance the international perspective of South African business people and other interested parties in order to increase the competitiveness of local businesses.  This can be done by the student gaining appropriate knowledge on international trade in general and international or multinational businesses in particular.
Study themes:
• Globalisation;
• National differences in political economy;
• International trade theory;
• Foreign direct investment;
• The strategy of international business;
• The organising of international business;
• Entry strategy and strategic alliances and
• Global marketing and RandD.

Module credits 16.00
Prerequisites Only for BComHons (Business Management) students
Contact time 1 lecture per week
Language of tuition Module is presented in English
Academic organisation Business Management
Period of presentation Semester 1

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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