|Module code||KLD 410|
|Faculty||Faculty of Natural and Agricultural Sciences|
Clothing retail aspects: Functioning of clothing retail. Environments, formats and structures of clothing retailers. Merchandising and store positioning. Fashion consumer behaviour. Ethics and social responsibilities of clothing retailers. Fashion marketing communication; advertising, direct marketing, sales promotions, personal selling and service provision, publicity and public relations, fashion shows and special events.
|Contact time||3 lectures per week|
|Language of tuition||Double Medium|
|Academic organisation||Consumer Science|
|Period of presentation||Semester 1|
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