Module code | BEM 817 |
Qualification | Postgraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | Advanced cases in market research demonstrating the broad range of qualitative, quantitative and statistical applications in market research within the various sectors of business and industry. |
Module credits | 18.00 |
Programmes | |
Prerequisites | Appropriate courses in Statistics and Research Methodology in the preceding qualification. |
Contact time | 2 hours per week |
Language of tuition | English |
Academic organisation | Marketing Management |
Period of presentation | Semester 1 |
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