Posted on December 08, 2020
Prof Melanie Wiese of the Department of Marketing Management was honoured at the University of Pretoria’s Virtual Academic Achiever Awards, held on 25 November 2020, for her National Research Foundation (NRF) rating. The purpose of this event was to congratulate academics on exceptional...
Posted on November 13, 2020
In order to retain market value, a customer base and employee loyalty, an organisation must take stock of its reputation.
Posted on October 19, 2020
The CIT Performance Institute challenged the BCom Honours (Marketing Management) students to develop a unique inbound marketing campaign that would lead to an increase in members. What made this challenge unique, was not only that Claudia Baggeröhr and JT Botha are themselves honours graduates...
Posted on October 16, 2020
Plato famously said that “opinion is the medium between knowledge and ignorance”. On 2 September 2020, the BCom Honours (Marketing Management) class of 2020 took this philosophy to heart as they sought to translate the opinions of survey respondents into actionable solutions for...
Posted on October 12, 2020
For many years, the talented singer/songwriter, alumnus Niel Schoombee, ‘lived’ his passion in the entertainment industry. Besides creating the highly acclaimed 5-person male vocal group, Hi-5, he gained numerous prestigious awards, in SA and abroad. He wrote over 700 songs for many...
Posted on October 06, 2020
The Faculty of Economic Management Sciences at the University of Pretoria (UP) recently hosted a webinar about more inclusive approaches that need to be taken towards the marketing of products, and the impact that negative advertisements can have on businesses as well as employee morale, job...
Posted on September 14, 2020
Preceding the nationwide lockdown, the BCom (Hons) Marketing Management class of 2020 at the University of Pretoria visited Major Tech on 11 March 2020, unbeknown of what lies ahead. Major Tech, an industry partner of the Department of Marketing Management, is a respected brand in the electrical...
Posted on September 14, 2020
The Department of Marketing Management partnered with Amka Products (Pty) Ltd in a project where the BCom (Hons) Marketing Management students worked on the deodorant brands of Playboy and Playgirl. This collaboration provided the honours students with an opportunity to work on a real life...
Posted on August 17, 2020
“The universe is full of diverse opinions and ideas and it is always important to be open to such divergences. Studying for a PhD has taught me the significance of embracing and understanding that scholars will always view each concept from different perspectives to mine, so I must always...
Posted on August 06, 2020
One of the important external factors in studying consumer behaviour includes the study of consumer culture and subcultures. The various cultures and subcultures to which consumers belong significantly influence the consumer decision-making process. Cultures influence the types of products and...
Posted on June 14, 2020
Music and determination propelled Radlyn Naidoo, a University of Pretoria (UP) BCom Honours graduate with Tourette’s syndrome (TS), to achieve his goals.
Posted on June 02, 2020
Faculty Dean Professor Elsabé Loots leads the team responsible for guiding EMS@UP into a future that she sees as continuing the culture of excellence that has become synonymous with the Faculty.
Posted on May 19, 2020
South African National Parks (SANParks) is gatekeeper to some of South Africa’s most pristine natural resources, and has to fulfil its conservation mandate while also offering appropriate visitor experiences. SANParks enjoy patronage from an established and loyal local market as well as...
Posted on April 15, 2020
The Faculty of Economic and Management Sciences (EMS) wishes to congratulate all the graduates who received their qualifications in absentia during the recent virtual graduation ceremony presided over by UP Vice-Chancellor and Principal Professor Tawana Kupe.
Posted on April 06, 2020
Having the right people around you in any business venture, helps in no small measure to secure a firm foundation for success, believes alumnus Pierre Viljoen. This has proven all too true in each one of his three enterprises...and to this day he cherishes the camaraderie and friendship of his...
Posted on March 16, 2020
The research module is an important component at the postgraduate level, since research-led insights significantly influence people’s daily lives. Universities, not only in South Africa but around the globe, are under immense pressure to produce scholars who are adept at tackling societal...
Posted on March 10, 2020
On 5 February 2020, the Department of Marketing Management welcomed the BCom (Hons) Marketing Management group of 2020 with the theme ‘time to fly’. As the Faculty of Economic and Management Sciences is celebrating its 100-year anniversary with the slogan ‘Advance’, the...
Posted on March 10, 2020
A novel store immersion introduced UP Marketing Management students to Italtile, in this third consecutive year of Italtile’s successful partnership with the University of Pretoria. The collaboration is designed to round out the studies of Marketing Management honours students with a...
Posted on December 13, 2019
The BCom Honours (Marketing Management) class of 2019 at the University of Pretoria took a trip down ‘Electric Avenue’, visiting Major Tech, a well-known and respected brand in the electrical industry.
Posted on December 13, 2019
The honours students in the Department of Marketing Management at the University of Pretoria were tasked to work with South African National Parks in 2019 on a project about brand promises and slogans aligned with the South African National Parks’ brand values.
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