News

  • Booking the future with UP and Booking.com

    Posted on June 12, 2023

    Booking.com and the Department of Marketing Management at the University of Pretoria collaborated to present the Build-Your-Own-Business (BYOB) Masterclass series to accommodation establishment owners in and around Cape Town, Kruger National Park, and Johannesburg. The purpose of the masterclass...

  • Tourism Management lecturer and students jet off to Germany

    Posted on May 08, 2023

    Prof Elizabeth du Preez from the Division Tourism Management in the Department of Marketing Management visited Eberswalde University of Sustainable Development (HNE), Berlin, Germany, as a visiting scholar during the month of April 2023. The visit forms part of and Erasmus+ Funding Programme...

  • You are the customer’s hero

    Posted on May 05, 2023

    On 29 March the BCom Honours (Marketing Management) students were “wowed” with a presentation by Andreas Smit, Senior Executive of Business Development at Tradeway Promotions. Smit holds a BCom Hons (Marketing) from the University of Stellenbosch and is currently completing his MBA....

  • Driving feet to the Merensky 2 library

    Posted on April 17, 2023

    The BCom Honours (Marketing Management) Class of 2023 started off their semester with a rather unconventional project – marketing a library! Sometimes students forget that no matter the type of organisation, they need to market themselves to make potential customers/users aware of their...

  • Marketing honours students harness the power of avatars to enhance digital marketing

    Posted on April 03, 2023

    The digital marketing world is booming and forms an essential part of any organisation’s marketing strategy in today’s business environment. With the ever-increasing growth of social media and e-commerce, companies are increasingly using digital marketing strategies to reach a larger...

  • Unlock “PETential” with “Paw-sitive” healing: Marketing students to the rescue

    Posted on March 27, 2023

    Third-year BCom Marketing Management students were posed with the challenge in their Integrated Practical Marketing project to create awareness and increase sales for the Eco-Vet brand. To accomplish this, student teams had to develop an Integrated Marketing Communication (IMC) plan for Eco-Vet.

  • UP Marketing honours students take ownership of their own development

    Posted on March 06, 2023

    Personal and professional development are areas that professionals need to take ownership of and prioritise for themselves. This is important for individuals in the work place, whether as an owner of a business or an employee. The Marketing in Practice (BEM 783) module in the Marketing...

  • UP’s Department of Marketing comments on SA Tourism's proposed R1bn Tottenham Hotspur sponsorship

    Posted on February 15, 2023

    The University of Pretoria’s Department of Marketing Management lecturer, Mafanedza Makumbi, shared his views on SABC tv on South African Tourism's proposed sponsorship deal with the English Premier League side, Tottenham Hotspur.

  • UP's tourism management honours students excel at Future Leaders Challenge in Dubai

    Posted on February 06, 2023

    Four top BCom Honours (Tourism Management) students at the University of Pretoria took off to Dubai in January to partake in a Future Leaders Challenge, which focused on advancing the tourism and hospitality industry in the Middle East and Africa.

  • Marketing honours students became ‘buddies’ for industry client

    Posted on December 19, 2022

    As part of a social responsibility project, UP’s Marketing Management honours students were tasked with creating a digital marketing strategy for BackaBuddy, the South African crowdfunding platform that assists individuals to raise funds for causes they are passionate about.

  • Marketing honours students step it UP with Veldskoen!

    Posted on December 15, 2022

    The BCom Honours Marketing Management class of 2022 had the opportunity to work alongside Veldskoen on a unique and exciting project to launch a new type of female shoe for the brand. Veldskoen entered the market in 2016, when Nick Dreyer and Ross Zondagh decided to step it up and make the...

  • UP Marketing and Tourism honours students master the art of academic writing

    Posted on December 13, 2022

    Marketing and Tourism honours students in the UP Department of Marketing Management were recently exposed to research workshops to assist them in improving their writing skills. The sessions are a long-term commitment to capacity development for the postgraduate students, geared at preparing them...

  • Head of Marketing Management celebrates NRF re-rating

    Posted on December 02, 2022

    Prof Yolanda Jordaan, Head of the Department of Marketing Management, was honoured at the recently held University of Pretoria Academic Achiever Awards for her National Research Foundation re-rating.

  • Department of Marketing Management shines at the 2021 EMS Faculty Awards

    Posted on November 30, 2022

    On Tuesday evening, 8 November 2022, the annual EMS Faculty Awards function honoured and celebrated the 2021 achievements of the Faculty of Economic and Management Sciences’ staff members. No less than five staff members of the Department of Marketing Management were nominated for the awards.

  • Health is wealth: BCom Marketing honours students drive awareness for consumer health and wellness

    Posted on November 28, 2022

    BCom Marketing honours students got the opportunity to work with Nativa an industry partner and leader in the consumer health and wellness industry for their 2022 final exam challenge for the Strategic Marketing (SBB781) module. The company’s purpose is enriching lives by delivering trusted...

  • UP Marketing students get the MAX out of Epi-max

    Posted on November 22, 2022

    The University of Pretoria’s Department of Marketing Management collaborated with Adcock Ingram’s Epi-max brand in a practical project for the BCom Marketing Management second-year students to develop an integrated brand communication plan to increase the awareness of Epi-max Man...

  • BCom Marketing honours students get one UP with One Co.

    Posted on November 20, 2022

    This year the BCom Marketing Management honours students were provided with the opportunity of working on a client challenge with One Co. The brief was to develop an experiential in-store/awareness campaign to help increase store traffic, that will ultimately lead to an increase in sales for both...

  • International editor and scholar visits Marketing @ UP

    Posted on November 18, 2022

    The Department of Marketing Management recently hosted Professor Charles Ray Taylor, who is listed as one of the top two percent of marketing scholars in the world

  • Marketing honours students create awareness for the EMS mission statement

    Posted on November 18, 2022

    Marketing students recently developed an innovative and actionable integrated marketing communication campaign to entrench the EMS mission in the minds of the Faculty’s staff, students and alumni.

  • EMS celebrates its shining stars

    Posted on November 18, 2022

    Academics in the Faculty of Economic and Management Sciences were recently honoured at the annual EMS awards ceremony, which recognises excellence in teaching and learning, research and media engagements.

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