Professor Berendien Lubbe

Research Associate

[email protected]


BCom (RAU) BCom Hons (UNISA), MCom (UNISA), DCom Communication Managament (UP)

Short Biography:

Research Associate in the Department of Historical and Heritage Studies. She was previously HOD of the Division Tourism Management in the Faculty of Economic and Management Sciences. Her research focusses on the role of air transport in tourism, tourism distribution, corporate travel and tourism competitiveness. She has published in numerous journals and her books on Tourism Distribution and Tourism Management in South Africa have been widely prescribed. She has received the Laureate Award from the University of Pretoria for her contribution to educational innovation and is a past Board member of the International Federation for Information Technologies in Travel and Tourism (IFITT).  She holds a doctorate in Communication Management.

Research Areas:

Business and Corporate Travel; Aviation in Tourism; Contemporary issues in tourism

Current Research:

Her recent research areas cover a range of contemporary tourism topics such as destination competitiveness, the impact of rhino poaching on tourism, technology in tourism and business travel.

Recent Publications:

Lubbe, B.A., du Preez, E.A., Douglas, A. & Fairer-Wessels, 2019. The impact of rhino poaching on tourist experiences and future visitation to National Parks in South Africa. Current Issues in Tourism, 22 (1):8-15.. ISI A-Rated 

Douglas, A., Lubbe, B.A. & van der Merwe, A. 2018. Business travellers’ use of mobile travel applications: a generational analysis. Journal of Information Technology and Tourism. 2018(18):113-132. SCOPUS

Douglas, A., Lubbe, B.A. & van der Merwe, A. 2018. Segmenting business travellers according to their mobile travel application usage. E-Review of Tourism Research. In press. SCOPUS

McGladdery, C.A. & Lubbe, B.A. 2017. International educational tourism: does it foster global learning? A survey of South African high school learners. TOURISM MANAGEMENT, 62(2017): 292 – 301. ISI A+ Rated

McGladdery, C.A. & Lubbe, B.A. 2017.Rethinking educational tourism: proposing a new model and future directions. Tourism Review, 72(3):319-329. SCOPUS B-Rated

Muhoho-Minni, P.W. & Lubbe, B.A. 2017. The role of the media in constructing a destination image: the Kenya experience. Communicatio: South African Journal for Communication Theory and Research, 43(1): 58-79. DHET


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