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The business of sport and entertainment 818


 
Module code GET 818
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This class examines how businesses in the sports and entertainment industry create, capture, and sustain value. Sports and entertainment business differ from more traditional product- or service-based businesses in that the value they create centres mostly around an experience that is often fleeting, delivered in the form of an event. Yet even though the events they deliver are often fleeting, such businesses can also create strong followings of enthusiastic fans and communities that may sustain and enhance their value proposition over time. Sports and entertainment business depend on a diverse array of stakeholders including players, performers, or participants, media partners, sponsors, audiences, and others. All these factors make managing a business in the sports and entertainment industry complex and challenging, but also incredibly interesting. In this class we will examine the strategies and approaches that underlie business success in the sports and entertainment industry.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisite.
Contact time 21 Hours
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 2
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