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International marketing 806


 
Module code GET 806
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This module will provide MBA students with skills to assess and manage inherent marketing risks in global markets, including political, economic, and legal uncertainties. This risk management expertise ensures the sustainability of international business operations. Effective cross-cultural communication is another pivotal aspect of the module, enabling students to communicate persuasively and respectfully in diverse cultural contexts, which fosters strong business and marketing relationships.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisite.
Contact time 21 Hours
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 2
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