Communication for sustainable rural development 713

Module code AGV 713
Qualification Postgraduate
Faculty Faculty of Natural and Agricultural Sciences
Module content

Introduction to the Communication Process, its role and importance.  Communication and perception - role of Extension in AKIS.  Clarification of principles and definitions; theory of  communication;  Strategies for communication and Extension methods.  Key elements and channels of communication;  credibility;  persuasion;  public speaking;  audio visual aids; mass media and their effect;  new reporting;  articles and newsletters.  Designing communication interventions.  Impact assessment approaches and tools.  Appreciative Communication Inquiry:  5-D Approach.

Module credits 15.00
NQF Level 08
Prerequisites No prerequisites.
Contact time 1 four-hour lecture in 5 block week sessions
Language of tuition Module is presented in English
Department Agricultural Economics Extension and Rural Develo
Period of presentation Year

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