Yearbooks

Publishing 321


 
Module code PUB 321
Qualification Undergraduate
Faculty Faculty of Engineering, Built Environment and Information Technology
Module content

*Closed - requires department selection.
Publishing in the Magazine and Corporate Environment. This module offers an introduction to the publishing value chain as applied to magazines and corporate publications; the magazine and corporate publishing environment (including kinds of magazines and corporate publications, readership, market segmentation); commissioning writing for magazines and corporate publications; production processes; sales and marketing; and distribution.

Module credits 24.00
NQF Level 07
Prerequisites No prerequisites.
Contact time 3 lectures per week, 3 practicals per week
Language of tuition Module is presented in English
Department Information Science
Period of presentation Semester 2

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