Yearbooks

Program: MCom Marketing Management (Coursework)

Code Faculty Department
07250025 Faculty of Economic and Management Sciences Department: Marketing Management
Credits Duration NQF level
Minimum duration of study: 1 jaar Totale krediete: 180 NQF level:  09

Programinligting

Full particulars of the degree programme and selection regulations are contained in a brochure which is available from the departmental website: https://www.up.ac.za/marketing-management/article/51794/postgraduate-degrees.

Admission requirements

1.    Relevant BComHons degree
2.    A cumulative weighted average of at least 65% for the honours degree

Additional requirements

Please refer to the brochure and MCom (coursework) selection regulations on the department's website.

Other programme-specific information

There are no electives and all modules must be passed.

Examinations and pass requirements

The pass mark for the research article (BEM 811) is 50%. A pass mark of at least 50% is also required in the examination of each module.

Minimum krediete: 180

Core modules

  • Module-inhoud:

    This module focuses on the fundamental research processes, principles and techniques necessary to conduct and interpret empirical research in marketing. This includes the conceptualisation and scientific thinking process; the research process; research planning and design; data gathering and analysis; and reporting of research results.

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  • Module-inhoud:

    This module equips the student to conduct independent research by executing  a research project on a relevant topic, of which the findings are reported in an academic article.

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  • Module-inhoud:

    This module aims to apply theoretical paradigms and perspectives in a strategic marketing context. The module will develop students' holistic, creative and abstract thoughts with the aim to integrate their previous knowledge.

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  • Module-inhoud:

    This module introduces various marketing themes, which will be debated to provide new insights, scientific reasoning and practical application. The aim is to stimulate critical reading, thinking and writing; integrate current knowledge and work experience in a holistic and pragmatic manner; and formulate thoughts scientifically and logically.

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Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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