Development communication 780

Module code OWK 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to introduce students to the field of development communication

Study themes:

• The building blocks of a development communication;

• The nature and different approaches to corporate social responsibility;

• Different role players in the development arena.

Contemporary issues like the UN’s sustainability development goals (SDG’s); 


The purpose of this module is to investigate global, regional and local issues in development communication and emphasises corporate social responsibility (CSR) as an avenue to address these issues. The roles of the private and public sectors, as well as non-governmental organisations in society will be evaluated. Different stages and models of CSR will be discussed to see how corporations can strategically plan their CSR programmes to contribute to the achievement of development and business goals.

Module credits 20.00
NQF Level 08
Prerequisites Only for BComHons: Communication students
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 2

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

Copyright © University of Pretoria 2024. All rights reserved.

FAQ's Email Us Virtual Campus Share Cookie Preferences