Corporate communication 780

Module code KPK 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to introduce students to the scope and theoretical foundations of the field of corporate communication.

Study themes:

  • Introduction to the field of communication management;
  • Specialisation fields, different sectors and the corporate vs. consulting contexts of communication management;
  • Key requirements for excellence in communication management;
  • The place of professional associations and ethics in communication management;
  • Contemporary issues like the research contributions of global, regional and national professional and research associations.

The purpose of this module is to introduce students to the field of communication management, to differentiate between contexts, sectors and specialisation fields. The pursuit of communication excellence forms the foundation of all efforts and requires and understanding of key organisational requirements. The contribution of professional associations (global, regional and national), as well as the place of professional ethics are also investigated.

Module credits 20.00
NQF Level 08
Prerequisites Only for BComHons: Communication students
Contact time 1 lecture per week, 6 discussion classes per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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