Integrated communication project 791

Module code CMG 791
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to develop a corporate communication strategy for a real client.

Study themes:

  • The building blocks of a corporate communication strategy and plan;
  • Entrepreneurship development for starting a consulting firm;
  • Specifics skills to be refined include project management, team communication, conflict management, creativity, writing and content creation for all media and platforms, as well as business presentation skills.

The purpose of this module is to guide students through the process of developing a corporate communication strategy which will be presented to a panel of lecturers and representatives of the client.

Module credits 20.00
NQF Level 08
Prerequisites No prerequisites.
Language of tuition Module is presented in English
Department Divsion of Communication Management
Period of presentation Semester 2

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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