Strategic communication management 780

Module code SKO 780
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

The purpose of this module is to introduce students to the value creation role of communication for organisations

Study themes:

  • The different roles (technical, managerial and strategic) of the communication specialist;
  • Different vantage points (micro, meso and macro levels) regarding communication within and on behalf of an organisation;
  • Corporate reputation;
  • Crisis management;
  • Organisational communication;
  • Contemporary issues like communication in digital environments, diversity, transformation and leadership.

The purpose of this module is to explore how communication specialist function in different roles and thus contribute to the overall success of the organisation. Knowledge of key issues such as reputation, crisis management, organisational communication, the digital environment, diversity, transformation and leadership are pivotal for communication specialists who aspire to function at a managerial level.

Module credits 20.00
Prerequisites No prerequisites.
Contact time 1 lecture per week, 1 other contact session per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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