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Marketing research 314


 
Modulekode BEM 314
Kwalifikasie Undergraduate
Fakulteit Faculty of Economic and Management Sciences
Module-inhoud

The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing.

Modulekrediete 20.00
Service modules Faculty of Humanities
Faculty of Natural and Agricultural Sciences
Prerequisites BEM 120 and STK 110 GS
Contact time 3 lectures per week
Language of tuition Afrikaans and English are used in one class
Department Marketing Management
Period of presentation Semester 1

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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