Jaarboeke

Strategiese bemarkingsbestuur 781


 
Modulekode SBB 781
Kwalifikasie Nagraads
Fakulteit Fakulteit Ekonomiese en Bestuurswetenskappe
Module-inhoud

*Hierdie inligting is slegs in Engels beskikbaar.

• To develop the student’s ability to think strategically
• To explain the ways in which a company can develop a sustainable competitive advantage
• To teach students the practical capabilities in situation analysis, strategic alternatives and the “what if” analysis
• To equip students with the art of understanding the coordination between the corporate and marketing strategy
• To teach students the processes of target market identification and positioning
• To teach students how to use management techniques and financial analysis in a management perspective
• To develop students’ holistic, creative and abstract thoughts with  the aim to integrate their previous knowledge
• To develop the awareness of ethical and social responsible behaviours of individuals and companies
• To develop students’ ability to formulate their thoughts scientifically and logically and to communicate their thoughts in writing and orally

Modulekrediete 25.00
Voorvereistes Slegs vir BComHons Bemarkingsbestuurstudente
Kontaktyd 1 lesing per week
Onderrigtaal Module word in Engels aangebied
Departement Bemarkingsbestuur
Aanbiedingstydperk Semester 1 of Semester 2

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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