Jaarboeke

Gevorderde attraksie- en gebeurebestuur 721


 
Modulekode TBE 721
Kwalifikasie Nagraads
Fakulteit Fakulteit Ekonomiese en Bestuurswetenskappe
Module-inhoud

*Hierdie inligting is slegs in Engels beskikbaar.

The managing of events and attractions as key focus area within the tourism landscape is becoming more competitive and sophisticated. Both events and attractions are significant core elements that assist in providing a sense of place and creating a certain magic for a destination. Major components of attractions and event management include the essential elements to manage any event, events within the MICE industry; a study of cultural festivals; sports events; social media/e-marketing; managing flagship attractions and events; and Special Interest Tourism (SIT). Researching global trends and changes in the global industry is imperative to manage events successfully and benchmark attractions. The understanding of current and topical issues within this industry is crucial to hone skills and insight to gain the competitive advantage and make a worthy contribution to this dynamic industry tourism sector.

Modulekrediete 20.00
Voorvereistes Geen voorvereistes.
Kontaktyd 1 lesing per week
Onderrigtaal Afrikaans en Engels word in een klas gebruik
Akademiese organisasie Afdeling Toerismebestuur
Aanbiedingstydperk Semester 2

Die inligting wat hier verskyn, is onderhewig aan verandering en kan na die publikasie van hierdie inligting gewysig word.. Die Algemene Regulasies (G Regulasies) is op alle fakulteite van die Universiteit van Pretoria van toepassing. Dit word vereis dat elke student volkome vertroud met hierdie regulasies sowel as met die inligting vervat in die Algemene Reëls sal wees. Onkunde betrefffende hierdie regulasies en reels sal nie as ‘n verskoning by oortreding daarvan aangebied kan word nie.

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