Modulekode | LEK 713 |
Kwalifikasie | Nagraads |
Fakulteit | Fakulteit Natuur- en Landbouwetenskappe |
Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. Agricultural marketing. The nature, development and conceptualisation of marketing and marketing study; the marketing environment, nationally and internationally; the functional and institutional approaches to marketing study; price discovery and margins; dynamics of agricultural and food marketing channels; competition and concentration on horizontal and vertical level; conflict and power relationships in agricultural marketing; economics of food consumption, consumer behaviour and consumer action; food market segmentation; food quality and branding, price, product, promotional and distributional policy; marketing analysis and planning. Global food marketing issues, contracting and changing global food retail patterns. |
Modulekrediete | 15.00 |
Programme | |
Diensmodules | Fakulteit Ekonomiese en Bestuurswetenskappe |
Voorvereistes | Geen voorvereistes. |
Kontaktyd | 1 lesing per week |
Onderrigtaal | Module word in Engels aangebied |
Akademiese organisasie | Landbou-ekonomie, Voorligting |
Aanbiedingstydperk | Semester 2 |
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