|Module code||RKB 780|
|Faculty||Faculty of Humanities|
The aim of this module is to introduce students to a dynamic application field in marketing, namely sport and leisure marketing. The ultimate outcome is that students will be exposed to the multidimensional scope of sport and leisure marketing through an experiential process where relevant scientific theory is combined with practical applications. Other topics will also be covered: leisure, recreation, sport and adventure tourism.
|Service modules||Faculty of Economic and Management Sciences|
|Prerequisites||BEM 110 or BEM 781|
|Contact time||1 web-based period per week, 1 lecture per week|
|Language of tuition||Separate classes for Afrikaans and English|
|Academic organisation||Sport and Leisure Studies|
|Period of presentation||Semester 2|
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