Marketing of sport 780

Module code RKB 780
Qualification Postgraduate
Faculty Faculty of Humanities
Module content

The aim of this module is to introduce students to a dynamic application field in marketing, namely sport and leisure marketing. The ultimate outcome is that students will be exposed to the multidimensional scope of sport and leisure marketing through an experiential process where relevant scientific theory is combined with practical applications. Other topics will also be covered: leisure, recreation, sport and adventure tourism.

Module credits 20.00
Service modules Faculty of Economic and Management Sciences
Prerequisites BEM 110 or BEM 781
Contact time 1 web-based period per week, 1 lecture per week
Language of tuition Separate classes for Afrikaans and English
Academic organisation Sport and Leisure Studies
Period of presentation Semester 2

The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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