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Personal selling and account management 315


 
Module code BEM 315
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

Marketing mix and the role of selling, managerial and ethical aspects of selling, communication/ persuasion, steps in the selling process, implementing the sales strategy, key account management.
Module credits 20.00
Prerequisites BEM 110; Only for BCom (Marketing Management) students
Contact time 3 lectures per week
Language of tuition English
Academic organisation Marketing Management
Period of presentation Semester 1
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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