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Market offering 256


 
Module code BEM 256
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

*Only available to BCom (Marketing Management) students.
Integrated practical project: The development of a market offering.
New product/service development variables influencing new offerings to the market, product/service concept generation, identification of opportunities, evaluating the feasibility of a new product/service concept, pricing a new market offering, the development of a distribution strategy for a new market offering.
Module credits 16.00
Prerequisites BEM 110 GS; Only for BCom (Marketing Management) students.
Contact time 2 lectures per week
Language of tuition English
Academic organisation Marketing Management
Period of presentation Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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