Strategic destination marketing 722

Module code TBE 722
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

In an increasingly competitive marketplace, destinations have to distinguish themselves through creative strategies. Rapid changes in marketing platforms require innovative approaches to attract and retain brand loyal visitors, but also to sustain industry partnerships. Based on established theoretical principles of marketing, this module explores current trends in and approaches toward destination marketing. Emphasis is placed on best practice case studies from around the world through exploration of strategic destination marketing plans as well as tactics used by destinations to capitalise on the latest relevant trends.

Module credits 20.00
Prerequisites No prerequisites.
Contact time 1 other contact session per week, 1 lecture per week
Language of tuition Double Medium
Academic organisation Division of Tourism Management
Period of presentation Semester 2

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