|07220020||Faculty of Economic and Management Sciences|
|Duration of study: 1 year||Total credits: 130|
|Prof MC Matthee|
The duration of the programme is 12 months. The programme is presented by means of contact sessions and online delivery.
A relevant bachelor’s degree.
An examination is written in each of the modules and a minimum of 50% should be obtained in each of the modules to pass.
There are no supplementary examinations in this programme.
In calculating marks, General Regulation G12.2 applies.
Subject to the provisions of General Regulation G.26, a head of a department determines, in consultation with the Dean
Subject to the provisions of General Regulation G.188.8.131.52, the subminimum required in subdivisions of modules is published in the study guides, which are available from the head of department concerned.
Minimum credits: 130
Module content:• The need for entrepreneurship • Characteristics and traits of entrepreneurs • Impetus for entrepreneurship • Difference between small and entrepreneurial ventures • The entrepreneurial process • Ideas vs Opportunities • The Window of Opportunity • Market research and target markets • The Business Plan
This module will be used to present special, relevant topics within the expertise of the department.
A research paper on a topic from the field of informatics.
Informed by the participatory approach to communication this module reflects in depth on methods for the effective communication of information. In order to achieve this, the nature on information within the context on Information Science will be investigated. Thereafter, communication media will be identified and discussed and students will learn how to create a target audience profile to determine the appropriate media and content for the dissemination of information.
Information and communication technologies (ICTs) and the communication of information will be investigated along with literacy and media literacy. The communication of information will form a central focus of this module. Therefore the role of traditional, interpersonal, as well as modern media will be addressed. The processes of creating meaningful and effective messages for the communication of information as well as intercultural communication will also be addressed.
Development of the concept heritage and cultural tourism, fields of research, approaches, different research methods.
This module exposes students to virtual environments, ranging from fully immersive virtual reality to online virtual worlds. Starting with the notion of reality and how it is simulated, students learn about hardware, software and human factors associated with the creation and exploration of virtual environments. Students are also exposed to VE platforms and techniques, which they use to create a virtual world.
This module provides an overview of the historic and current principles and practice of natural motion animation. Different animation techniques are covered, such as stop motion, traditional animation, and 3D animation. The student receives an opportunity to create an animated short film using a technique of their choice.
A foundation of music technology tailored towards educational or professional needs of the musician/technologist.
The aim of this module is to further familiarise students with the development, economics and delivery of electronic publications. Students develop strong e-production skills through hands-on implementation of publication workflows for various electronic publications. Students also implement a business plan for the distribution and marketing of these publications.
This module is research-based. The focus is on developments and trends impacting on the value chain and supply chain of the local book industry.
The overall objective of the module is to generate research that can contribute to information on the shape and size of this cultural industry.
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