Marketing students ‘discover’ how it feels to win with Discovery
29 August 2017
The exam for the Marketing of Services module in the BCom Marketing Management honours degree took place on Thursday, 15 June 2017. The exam entailed a project conducted in partnership with Discovery, where students had to develop ideas for a new product aimed at millennials.
A total of 28 teams (two per team) worked on the project, with three teams being identified by Discovery as having the best projects. Below is a picture of the three winning teams for the Discovery challenge.
From left to right: Prof Yolanda Jordaan (HoD), Georgia-Anne Essey, Tatiana Prelorenzo, Heidi-Lee van Rooyen, Euodia Botha, Zilke Barkhuysen, Leigh Shaw and Prof Gené van Heerden.
Euodia Botha and Heidi-Lee van Rooyen won first place for the project. The panel praised them for having a very strategic view throughout their entire presentation which captured the essence of Discovery’s brand. The second place went to Georgia-Anne Essey and Tatiana Prelorenzo. Their excellent presentation, effective design elements and strong digital focus made them one of the panel’s favourites. The group that was placed third, Zilke Barkhuysen and Leigh Shaw, presented the panel with a great creative concept that was complemented by very strong digital elements.
The general sentiment of the panel was that the students delivered high quality, well-thought-through ideas. Overall, they were very impressed with the work of all the honours students. The lecturer, Prof Gené van Heerden, also remarked that “the students made me very proud and they managed to create a good perception of the talent entering the job market!” She emphasised that all the groups developed innovative and creative campaigns that were supported by a thorough analysis of the industry and the application of theory discussed during the lectures.
The Department of Marketing Management is very proud of all the honours students who participated in the Discovery project, and especially proud of the three winning group
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Last edited by Liesl OosthuizenEdit
Prof Yolanda Jordaan , Georgia-Anne Essey, Tatiana Prelorenzo, Heidi-Lee van Rooyen, Euodia Botha, Zilke Barkhuysen, Leigh Shaw and Prof Gené van Heerden.