Expert in the motor industry shares insight with students
Posted by: Marketing Management
08 June 2018
On 8 May 2018, the third-year Marketing Management students received a visit from Mr Johan Kleynhans for a guest lecture on strategic issues to consider when writing marketing communication plans. As part of the students’ practical project, they have to develop a marketing communication plan for Supa Quick tyre fitment centres. With more than 40 years of experience in the motor industry working with brands such as BMW, Fiat, Alfa Romeo and Nissan, and experience in advertising and promotions, marketing and sales, network development and customer care, Mr Kleynhans’ presentation addressed valuable aspects that the students should consider when developing their marketing communication plans for Supa Quick.