Recent Research by doctoral students
As part of an effort to produce research that has a noticeable impact on the development of marketing, the Department of Marketing Management is directing its academic efforts on improving both marketing theory and, in turn, marketing practice. Our doctoral degree students are actively involved in research and their work adds to the existing body of knowledge through the research conducted during the fulfilment of their doctoral degrees. Below are some excerpts from the research conducted by our marketing doctoral students.
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Last edited by Liesl OosthuizenEdit