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Branding and Advertising


Consistent application of the University of Pretoria branding elements – our institutional colours, typefaces, crests and other unique properties – helps to establish a strong, substantial and distinctive identity for the University, wherever and whenever communication and marketing materials are seen.

Consistent application of our branding elements will ensure that all UP communication and marketing materials, whether letters and leaflets, banners or brochures, reinforce UP’s reputation for excellence.

Guidance about deploying the University brand is available in the Corporate Identity Manual, together with approved colour palettes and typography for use in University publications and other marketing materials.

University-branded stationery and templates for PowerPoint presentations are available for download by members of the University.


Advertising still represents a powerful marketing tool to raise awareness and support for the University of Pretoria among its many target markets.

The Advertising sub-division manages the planning, development, execution and placement of all the University’s corporate advertising campaigns.

Our main corporate advertising objectives are to:

  • develop and enhance the awareness, image and reputation of UP among our key stakeholders; and
  • support advertising campaigns conducted by the CSC, faculties, schools and institutes aimed at recruiting undergraduate and postgraduate students.

Contact :
Petronella Khwane
Tel: 012 420 3706
E-mail: [email protected]


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Last edited by Zamandina MthembuEdit