The centre will have its main aim to:
Do basic and applied research on, among others, communication, stakeholder relationship and reputation management to contribute to the development of the academic discipline of Communication Management,
Offer courses on policy, strategic, governance, managerial and technical level (Executive level, managerial level, professional level and introductory level) in co-operation Enterprises (University of Pretoria)
Deliver a consultation service in co-operation with Enterprises (University of Pretoria).
The Centre for Communication and Reputation Management aims to provide research and education solutions in the fields of communication, stakeholder relationship and reputation management.