Posted on March 20, 2024
The BCom Honours in Marketing Management programme launched with much excitement as the 2024 cohort prepared to embark on this new chapter in their academic careers.
Posted on February 19, 2024
In January 2024, the top honours students in Tourism Management from the University of Pretoria participated in the second edition of the Middle East and Africa Future Leaders Challenge. The live event finals of the challenge took place from 23 to 26 January 2024 in Dubai, hosted by the Emirates...
Posted on February 16, 2024
Dr Bianca Frost, a lecturer in the Department of Marketing Management, was honoured to receive the Stephan and Pierre Viljoen Award, which enabled her to participate in the 7 Experience Summit 2023.
Posted on February 07, 2024
Dr Tinashe Ndoro, Senior Lecturer in UP’s Department of Marketing Management, recently embarked on an educational visit to create and strengthen partnerships with Michigan State University staff and discuss opportunities for long-term collaboration.
Posted on December 21, 2023
The BCom Honours (Marketing Management) Class of 2023 was presented with a rather unusual assignment by the Department of Institutional Advancement (DIA) at the University of Pretoria (UP). The DIA is responsible for the overall management of UP’s strategic marketing, advertising, and...
Posted on December 20, 2023
Prof Adré Schreuder, who holds the Chair in Customer Experience Management (the first of its kind in Africa), approached the BCom Honours (Marketing Management) class to assist with developing personas and customer journey maps for prospective BCom (Marketing Management) undergraduate and...
Posted on December 19, 2023
Four BCom Honours (Marketing Management) students from the University of Pretoria (UP) embarked on a life-changing three-month student exchange programme to Jönköping University (JU) in Sweden, ending in October 2023. Anij Nagar, Joshua Bruyns, Sharlé Smit, and Rochelle van den Berg were...
Posted on December 18, 2023
The Marketing of Services module exam project for the 2023 BCom Honours (Marketing Management) class entailed creating awareness of Plantland Garden Centre's online nursery and growing its online brand community.
Posted on December 12, 2023
For the second year running, UP’s Department of Marketing Management partnered with Adcock Ingram’s Epimax brand in a practical project for the BCom Marketing Management second-year students.
Posted on November 27, 2023
Third-year BCom Marketing Management students were recently given the challenge to launch Bioplus energy drinks and increase sales by developing an Integrated Marketing Communication (IMC) strategy around the Bioplus energy drink brand persona of “own your vibe”.
Posted on November 23, 2023
The first Faculty of Economic and Management Sciences (EMS) Research Day hosted on 8 September 2023, enabled invited postgraduate students to share their research by means of poster presentations.
Posted on November 03, 2023
The Department of Marketing Management's Dr Tinashe Ndoro and Dr Jade Verbeek visited Jönköping University in Sweden. The visit was made possible by the Erasmus+ funding programme, which fosters academic exchange between Jönköping University (JU) and the University of Pretoria.
Posted on October 06, 2023
Community engagement is a powerful learning tool that enriches the educational experience and thus forms a significant component of the Marketing Management honours degree programme offered at UP. In the Marketing in Practice Module, students are provided with opportunities to partake in...
Posted on October 04, 2023
The Faculty of Economic and Management Sciences (EMS) recently hosted its annual EMS Awards to celebrate the excellence of outstanding academic staff. The awards, which were held at the EMS Research Hub on the Hatfield Campus, honoured the academic excellence of staff in three categories, namely...
Posted on October 04, 2023
Marketing Management honours students recently expanded their learning journey into customer experience management, gaining insights into the significance of the role of effective user experience design in the customer journey mapping process.
Posted on August 28, 2023
The year 2023 marks the sixth anniversary of the Department of Marketing Management’s partnership with Italtile – leaders of premium quality porcelain and ceramic tiles, bathroom ware, sanitary ware, taps, sinks, and accessories. This ongoing partnership provides third-year BCom...
Posted on August 28, 2023
Dr Jade Verbeek and Dr Danita van Heerden, senior lecturers in the Department of Marketing Management, embarked on a significant scholarly visit to the Catholic University of Valencia (UCV) in Spain during July 2023. The visit formed part of the Erasmus+ Funding Programme between UCV and UP,...
Posted on August 25, 2023
Dr Rejoice J. Tobias-Mamina, a senior lecturer from the Department of Marketing Management at UP, displayed her expertise and insights as she presented two thought-provoking papers at the Recent Advances in Retailing and Consumer Sciences (RARCS) Conference.
Posted on August 18, 2023
Prof Tania Maree, Associate Professor in the Department of Marketing Management, presented a paper at the 21st International Conference on Research in Advertising (ICORIA) 2023, which was hosted in Bordeaux (France) from 29 June to 1 July by the INSEEC Grandé Ecole (Business School).
Posted on July 31, 2023
The annual prize-giving for the top marketing students was held on 21 April 2023, directly after their graduation ceremony. The event, hosted by the Department of Marketing Management, was a celebration of academic excellence, to recognise the hard work and accomplishments of these exceptional...
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